A publisher can be an app, website or OOH space, that offers advertising space to advertisers so they can show ads to its audience.
A technology platform that facilitates real-time buying and selling of ad impressions programmatically.
A Channel is commonly used by Ad Networks to define a set of publishers grouped by category, affinity or geo-location
The Open Marketplace is all the inventory available programmatically without the need to a special deal.
A Premium Marketplace is a private deal defined with inventory of specific publishers commonly not available through the Open Marketplace.
A Private Deal negotiated between a buyer and seller to access specific inventory not necessarily available through the Open Market. A deal can involve priority negotiation of priority and floor prices.
Similar to a traditional media buy, in a Programmatic Guaranteed transactions both buyers and sellers agree on a fixed media buy for a specific number of impressions at a specific rate.
Inventory available inside mobile apps.
Inventory available on web browsers, be it on mobile or desktop.
Advertising delivered to users on mobile devices, specially mobile phones.
Advertising delivered to users on users on connected TVs.
Advertising delivered to digitally connected Out of Home billboards.
Advertising delivered to users con desktop and laptop computers.
Advertising delivered to users on tablet devices.
Contextual targeting allows advertisers to reach users who are consuming a specific type of content. Contextual Data vendors usually offer keyword or theme base targeting.
% of impressions that qualify as Viewable according to IAB standards. It can be verified on reporting or targeted using pre-bid filters.
% of impressions that appeared on Brand Safe pages. It can be verified on reporting or targeted using pre-bid brand safety filters.
Dates when the campaign is live.
The maximum numbers of impressions a user will receive on a specific amount of time.
Pace on where the campaign will be delivered. Most of the time options include Even, ASAP or No Cap.
Day of week where ad was delivered or targeted.
Specific hour when when the ad was delivered or targeted.
Type of browser where the ad was delivered or targeted.
Geo-location where the ad was delivered or targeted. Geo targeting usually includes a series of datapoints that describies a specific region.
Country where the ad was delivered or targted.
Zip Code usually is translated into lat/long coordinates where the ad is targeted or delivered.
Designated market area where the population can receive the same (or similar) content.
DSP defined region inside a territory
Internet Service Provider used by the user.
Type of ad unit that is served to the users. Such as display banner, video or audio spot.
Dimensions of the ad unit.
Concept is usually used to group an ad set according to its message or goal.
Static or dynamic banner ad.
Ad usually built in HTML5 that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Video ad format delivered to the user on in-stream or outstream placements.
Ad units that adapt to each publisher editorial layout.
Any data gathered and owned by a company. First party data might include names, addresses, email addresses, or behavioral data gathered by the company.
Data purchased directly from the company that owns it.
Data that can be purchased by advertisers from a data provider and used for targeted advertising. Data providerssell data on demographics, like gender or income, so advertisers can target their outreach to their desired audience.
Audiences within a specific age range.
Spoken language from the targeted audience.
Gender of the targeted audience.
Ethnic group of the targeted audience.
Gender of the targeted audience.
Education level of the targeted audience.
Credit Cards owners.
Audiences in-market for tourism products.
Audiences grouped by home members composition.
Audiences who activaly download music, movies or software.
Baby product shoppers.
Video games buyers.
Audiences based on their marital status.
Audiences in-market for vehicle.
In-Market for Real Estate.
Beauty products buyers.
Health product shoppers.
Audiences grouped by in-market car type.
Audiences who have bought online in the past
Audiences interested in home decoration, furniture and construction.
Audiences in-market for pet health and nutrition products.
Audiences interested in nutrition, wellness and healthy life.
Audiences interested in architecture.
Audiences interested in religious or social celebrations.
Audiences who live in family homes.
Audiences interested in maternity issues.
Audiences interested in Travel content and publications.
Audiences interested in Art and Culture.
Audiences interested in sports related content.
Audiences interested in Online Games.
Audiences interested in Fashion related content.
Audiences interested in business and finance content.
Audiences interested on automobile related content.
Audiences interested in contented related to Education.
Audiences interested in content related to Lifestyle.
Audiences who actively watch videos onlines.
Other interests.
Optimize frequency and CPM to reach the maximum number of unique users
Optimize CTR to maxmize the number of clicks on the defined budget
Optimize Conversion Rates to maximize the number of leads acquired
Optimize Install Rate to maximize the number of app installs
Optimize video completion rates to maximize the number of reproductions
Optimize engagement rates on rich media ad units
Max Bid for impressions.
Audio ads that can be used as pre-roll or mid-roll on audio publishers like music and radio streaming apps and podcasts.