Finding the Creative Format that works best on each type of device can be the secret for campaign success.
Depending on your goal you might want to focus on Mobile Video campaigns or Rich Media on Connected TVs.
Advanced programmatic marketers consider Creative Types as a key element of optimization, while focusing on testing different Creative Concepts to increase engagement or conversion rates.
Static or dynamic banner ad.
Ad usually built in HTML5 that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
Video ad format delivered to the user on in-stream or outstream placements.
Ad units that adapt to each publisher editorial layout.
Audio ads that can be used as pre-roll or mid-roll on audio publishers like music and radio streaming apps and podcasts.
Type of ad unit that is served to the users. Such as display banner, video or audio spot.
Dimensions of the ad unit.
Concept is usually used to group an ad set according to its message or goal.